Linda Knight is Chief Creative Officer of Observatory, a Stagwell & CAA company, ranked as one of the top ten "World's Most Innovative Companies for 2020" in Fast Company.
Observatory helps brands resonate in popular culture and has collaborated with artists such as ZZ Top, hip-hop legend RZA and Wu-Tang Clan, Fiona Apple, GRAMMY Award® winner, Alabama Shakes' lead singer Brittany Howard and GRAMMY Award® nominated My Morning Jacket frontman Jim James, Halsey, Neon Trees, Portugal, the Black Keys, Kings of Leon, and many more.
The agency re-imagined The Coldplay song "The Scientist" with Willie Nelson which premiered on the Grammys and was the #1 Country Song on iTunes.
They also created the Chipotle Cultivate Festival, a free, all-day, all-ages food and music festival that featuring chefs, farmers, artisans, brewers, and bands. It was held in three cities annually, over 350,000 people have attended a Cultivate.
Linda has been recognized as one of Business Insider's "30 Most Creative Women in Advertising," leveraging technology, entertainment and pop culture to create things people want to engage with.
She has succeeded in what has long been male-dominated categories, completing the "sports trifecta," creating campaigns for the Super Bowl, the Olympics and the World Cup. She produced platforms dedicated to inspiring young women for Nike and Gatorade and worked with Kanye to create music for the adidas 2014 World Cup campaign.
Linda has worked on multiple campaigns for The GRAMMYs and launched "Play The City," an Augmented Reality experience designed to celebrate the 60th GRAMMY’s return to New York. It took an Uber ride and outfitted it with Computer Vision software letting unsuspecting passengers play the city like a musical instrument.
Linda grew up in Australia in a home filled with the sounds of her father’s Glen Campbell, Charlie Rich and Johnny Cash records.